Ever wondered about the difference between a tradename and a trademark? You’re not alone! In today’s video, we delve into the nuances that distinguish these two essential aspects of business identity. Here’s a quick breakdown of what we’ll cover:

📌 Tradename:

A name under which a company operates, often its “doing business as” (DBA) name.
How it identifies your business in the marketplace.
Registration and protection processes.

📌 Trademark:

A sign capable of distinguishing the goods or services of one enterprise from those of others.
Can include logos, slogans, sounds, and more.
The process of registration, protection, and enforcement.
By the end of this video, you’ll grasp the importance of both tradenames and trademarks in establishing and protecting a business’s brand identity. Plus, learn some best practices to ensure your business name and brand assets are safeguarded!

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