Tariffs, IPOs & Raising Capital: Lessons from India’s Market Boom and U.S. Trade Shifts
U.S. India trade headlines can move markets and reshape business plans overnight. If your company sells goods, raises capital, or does business across the two markets, those headlines aren’t background noise; they’re a signal to act. In a recent episode of Letters of Intent, hosts Pankaj Raval and Sahil Chaudry walked through a real-world example: Sahil’s trip to India for his father-in-law’s company IPO, right when the U.S. announced new tariffs. The conversation is a compact case study in how markets react, how founders should think about capital, and what rules actually matter when trade and finance collide.
Below is a clear, skimmable guide that pulls the practical lessons out of that story and turns them into next steps for business owners. You’ll get simple explanations of tariffs, IPOs, and Regulation D offerings, plus a legal checklist you can act on this week.

Quick takeaways (read first, act fast)
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Tariff announcements can be sudden and materially change landed costs. Know your HTS codes.
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Markets can be surprisingly resilient — India’s IPO market shrugged off a tariff shock.
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IPOs give capital and liquidity but bring heavy compliance and cost.
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Regulation D (Reg D) raises are faster and cheaper, but they limit who can invest.
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Flexibility — in supply chains and capital plans — is your best defense.
1. The setup: an IPO in India — and then a tariff headline
Picture this: a celebratory IPO listing in Mumbai. The bell rings. Investors are enthusiastic. Then a major tariff announcement from the U.S. drops just as the subscription window opens.
That kind of timing would rattle many founders. But the IPO still opened above its price band. Why? Fundamentals and investor demand carried the day.
What that shows is important. Headlines matter, sure. But so do unit economics, the underlying business story, and how management communicates risk. In other words: don’t panic because a headline screamed “risk.” Analyze.
2. Tariffs: the practical basics you need to understand
Tariffs are simple to describe and complex to manage.
Here’s what actually happens:
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The U.S. Trade Representative (USTR) can add duties to particular Harmonized Tariff Schedule (HTS) codes.
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Customs collects the additional duty at the port of entry. That means your landed cost changes on arrival.
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New duties often stack on top of existing ones — a product that was taxed at 20% might suddenly be much more expensive.
So what should you do right now? Start with the obvious:
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Identify your HTS codes. If you don’t know how Customs classifies your SKUs, you don’t know your exposure.
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Talk to your customs broker. Confirm they’re using the correct codes and applying the right schedules.
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Re-model your landed cost. Run best-, base-, and worst-case duty scenarios.
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Explore relief and mitigation: exclusion petitions, foreign-trade zones (FTZs), tariff engineering, or sourcing changes.
Don’t treat this as ops-only. Legal, tax, finance, and customs should be coordinated from day one. Mistakes cost more than the duty — they cost credibility.
3. Market resilience: why investors didn’t all run for the exit
You’d expect a tariff shock to trigger immediate sell-offs. But markets are forward-looking.
Investors weigh several things:
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How big is the hit compared to margin?
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Is the impact temporary or permanent?
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Can management explain and absorb the shock?
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Is capital still chasing growth in that market?
When an IPO still succeeds despite a tariff headline, it suggests investors believe the company’s underlying story. That’s a big reminder for any company thinking about fundraising or public listings: clear, honest communication matters as much as the underlying math.
Practical implication: if you face a tariff hit, analyze the actual line-item impact. Don’t assume doom. Then communicate succinctly and honestly with stakeholders.
4. IPOs: what you get — and what it will cost you
Going public is a transformational move. It opens access to capital and liquidity. It also changes everything about how your company operates.
The process, in simplified form:
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Draft a registration statement (S-1 in the U.S., prospectus in many other markets).
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Undergo exhaustive due diligence and audits.
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Roadshow to market the shares.
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Price and list on an exchange.
What you get:
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Big capital to scale.
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Liquidity for founders and investors.
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Enhanced credibility and visibility.
What it costs:
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Upfront fees — legal, accounting, underwriting — which can reach into the millions.
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Ongoing reporting and governance obligations.
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Loss of privacy — competitors and markets will see detailed financials and strategy.
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Time and distraction — management will spend months on process.
If you’re considering an IPO, the question isn’t just “Can we raise capital?” It’s “Can we run as a public company?” If not, there are other routes.
5. Regulation D: the private alternative that’s faster and cheaper
Regulation D (Reg D) private placements let you raise capital without going public. They’re faster and less expensive — but not without rules.
How Reg D typically works:
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Prepare a Private Placement Memorandum (PPM) that lays out the business, terms, and risks.
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Sign subscription agreements with accredited investors.
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File Form D with the SEC within 15 days of the first sale.
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Handle state blue-sky notices where required.
Who invests under Reg D? Mostly accredited investors — people and entities assumed to be sophisticated (e.g., individuals with $1M+ net worth excluding primary residence, or $200K+ annual income).
Pros of Reg D:
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Speed — close in weeks.
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Lower costs than IPOs.
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Privacy — you don’t disclose as much publicly.
Cons of Reg D:
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Smaller investor pool.
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Securities are generally illiquid.
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Restrictions on advertising and general solicitation (unless you use certain Reg D rules that allow solicitation — consult counsel).
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Disclosures still matter — misleading investors can still trigger lawsuits.
Treat private raises like full securities transactions. Draft clear disclosures and verify investor accreditation. Don’t wing it.
6. IPO vs. Reg D: which fits your business?
Ask these questions:
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How much capital do you need? Large-scale capital often needs public markets. Smaller, targeted capital fits Reg D.
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How quickly do you need funds? Reg D is typically faster.
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Do you need liquidity? IPOs give it; Reg D doesn’t.
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Can you handle public-company obligations? If not, Reg D or staged private rounds may be smarter.
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Do you have a network of accredited investors? If yes, Reg D may be efficient.
Both routes require legal work. The decision is mostly about scale, speed, and ongoing obligations.
7. Compliance traps and how to avoid them
Here are common mistakes that create outsized legal risk:
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Vague disclosures. If a risk hits and you didn’t disclose it, you can face civil suits. Be candid.
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Late or missing filings. Small administrative slips (like Form D or state notices) can invite regulatory attention.
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Misclassified HTS codes. That’s not just an ops headache — it’s legal exposure when a tariff changes.
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Thinking private means unregulated. It doesn’t. The rules are lighter in disclosure, not absent.
How to avoid troubles:
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Draft clear, truthful disclosure documents.
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Use counsel who understands both securities law and trade/customs law.
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Keep a compliance calendar for filings and deadlines.
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Train finance, ops, and sales to flag material risks early.
Prevention beats cure. Honest disclosure preserves credibility even when things go wrong.
8. Actionable legal checklist (start here)
If tariffs or a capital raise are on your horizon, run through this checklist.
For tariff and import exposure
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Confirm HTS codes for top SKUs.
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Validate customs-broker filings and duty calculations.
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Recalculate landed cost with tariff scenarios (+10%, +30%, +50%).
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Explore exclusions, FTZs, or tariff engineering.
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Document customer communications about cost changes.
For capital raises (Reg D or IPO)
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Draft a short risk memo: suppliers, tariff exposure, regulatory risks.
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Prepare PPM or S-1 drafts depending on path.
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Line up auditors and counsel; create a due-diligence folder.
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Document accredited-investor verification procedures (for Reg D).
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File Form D and state blue-sky notices on time (for Reg D); prepare for SEC review (for IPO).
Cross-cutting
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Engage legal early — before you announce anything public.
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Keep communications honest and documented.
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Build alternative supplier and funding plans.
9. Real, short case lessons
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IPO timing under headline risk: An Indian IPO launched despite tariff news because demand and fundamentals were strong. Lesson: price and narrative can counter headlines.
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Import-exposure shock: A sharp duty increase can destroy unprepared margins. Lesson: HTS review + supply-chain options = survival.
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Reg D for operators: Real estate operators with track records can successfully raise private capital for acquisitions. Lesson: Reg D works when disclosures are solid and the team is proven.
10. Monday-morning playbook (what to do first)
If you can take only four things away, do these:
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Confirm HTS codes for your top 10 SKUs. If you don’t have them, get them today.
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Stress-test your cash flow by modeling a tariff shock (e.g., +30% duty). See the impact on margins and burn.
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Prepare a short risk memo if you’re planning a raise in the next 12 months.
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Book a 30-minute call with counsel to map customs and capital next steps.
Do those and you’ll be ahead of most firms who wait until the news is already bad.
11. How Carbon Law Group can help
We work with businesses facing the exact crossroads you’re reading about: trade risk, capital decisions, and multi-jurisdiction complexity. Our practical services include:
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Tariff & trade counsel: HTS classification strategy, customs compliance, FTZ planning, and exclusion petitions.
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Capital formation: Reg D private placements, PPMs, Form D filings, and IPO readiness.
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Risk & disclosure audits: We’ll review your materials, close disclosure gaps, and help you tell a defensible story to investors.
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Outside general counsel: Ongoing counsel so your legal posture is proactive, not reactive.
If you want a partner who understands imports and securities — and how they interact — we’re ready to help you map the right path.
Final thoughts
The headline here is simple: flexibility is everything.
Markets can be resilient. But resilience isn’t an accident. It’s the result of clear economics, honest disclosure, diversified suppliers, and multiple funding options.
If tariffs or capital choices are keeping you up at night, don’t treat legal counsel as a last-minute fix. Call early. Plan multiple routes. And keep the business of business — product, customers, margins — front and center.
🔗 Learn More: Website: carbonlg.com
Connect with Pankaj: https://www.linkedin.com/in/pankaj-raval/
Connect with Sahil: https://www.linkedin.com/in/sahil-chaudry-6047305/